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How to Secure Your Website from Hacking & Manual Actions

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Security threats and search engine penalties are critical issues that can hurt your rankings and your bottom line. You need to avoid them from the outset. To achieve great SEO results, you need to learn the basic steps you can take to ensure that your website is well-protected and properly optimized. I had the pleasure of moderating a Best of SEJ Summit webinar on June 27, presented by Eric Kuan, Webmaster Relations Specialist at Google. Kuan talked about website security and manual actions, and how webmasters and SEO professionals can avoid getting hacked and penalized. Here is a recap of the webinar. How to Keep Your Website Secure According to Google, the number of hacked sites increased by approximately 32 percent in 2016 compared to 2015. Thankfully, in 2017, the search engine was able to reduce webspam with over 80 percent of hacked sites removed from search results. While Google is making significant progress in combating website hacking, you shouldn’t be complacent. Ag...
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Facebook has Introduced Marketplace - Buy & Sell With Your Local Community

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Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — from families in a local neighborhood to collectors around the world. To help people make more of these connections, today we’re introducing Marketplace, a convenient destination to discover, buy and sell items with people in your community. Marketplace makes it easy to find new things you’ll love, and find a new home for the things you’re ready to part with. We’ll continue to build new options and features to make this the best experience for people. To visit Marketplace , just tap on the shop icon at the bottom of the Facebook app and start exploring.   Discover Items for Sale Near You Marketplace opens with photos of items that people near you have listed for sale. To find somet...
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5 Content Marketing Tips From a Plant Dad

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Well folks, it’s happened. I’ve gone full Plant Dad. And I mean full-on. With over 70 plants and counting, clearly something happened along the way, and well, here we are. But this blog is neither the time nor place for judgements, because as I’ve grown as a new plant parent, I’ve come to realize the parallels between growing my little green friends and planning a content marketing strategy. If you know me, you know how much I love a good metaphor, so sit back, relax, and go buy yourself a nice houseplant – your content marketing plan will thank you for it later. The Right Conditions to Flourish Just like the light, water, and the location of a plant affects its health and longevity in your home, the components of your content marketing strategy must also be thoughtfully determined to find success. But where should you start? Here are 3 areas: Audience Channels Messaging Audience Your audience will guide the entirety of your strategy based on their needs, their wa...
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Resolve your target audience's problems with content to win them over to your brand

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Today's digitally savvy consumer (read as mobile powered) is looking for solutions 24/7, 365. Brands can transform their digital marketing by being 'Right There, Right Then' with their message to win them over. When a consumer wants to know something, wants to go somewhere (on a holiday, to a restaurant, to a business location), wants to do something and wants to buy something, they need to connect with the brands that have solutions right away. Simply put, these are the four basic need states that digital marketing needs to answer. And answer quickly and effectively. By being 'Right There, Right Then'. Today's marketing needs to be in the here and now. It is about intent, and the answer to that intent needs to be there right away. Today's audience is starved of time, and have very little attention. Brands need to adopt the following five 'experiential' forces to transform their digital marketing. 1.  Synchronize Today brands need ...
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New video by Mount Hood Payments on YouTube

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finding link opportunities 1 View on YouTube
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New video by Mount Hood Payments on YouTube

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What YOU Need To Know About Credit Card Interchange Fees View on YouTube
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How to use Low to No Cost Lead Generation Strategy in your business

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Here are some different ways and probably a few of these you have not even heard of before. One of my favorite subject is lead generation! All you need is one killer lead generation strategy that you can implement in your business tomorrow! If you are spending ways to generate leads I want to eliminate leads starvation. You need to have leads for your business both online and offline... Leads are the lifeblood to any business so I want to make sure that you do not run out of any. Some of these will apply to a home based business or even a brick and mortar business! The best part is that these methods are low cost to no cost Think about the connectivity today is todays new currency. If you business is not connected to people nothing else matters There is a lead magnet plan that you have to have and its like the spokes on a wheel and your hub in the center. Remember some are high tech and some are low tech and funny. Skymall magazine - Think when your on a airplane and you t...
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